CHICAGO — If it sometimes appears that new Minnesota football coach P.J. Fleck is putting on a show, don’t adjust your set. That’s reality.

In fact, riding his “Row the boat” philosophy that elevated the Western Michigan program to the heights last year and made him an attractive coaching candidate, he will be the subject of a reality TV series on ESPNU next month called “Being P.J. Fleck.”

In addressing the media that covers the Big Ten for the first time Tuesday, Fleck, 36, said such promotion is a part of his job.

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“First of all, they approached us. This wasn't something that we said: ‘We're going to have a reality show; let's go find somebody to air it,’ ” Fleck said. “They approached us, which was an honor. One thing I am hired to do is bring national exposure, national attention to the University of Minnesota. And that's what we're going to do.

“And the title, I don't get to pick that. ‘Being P.J. Fleck,’ that's not a title that I would necessarily pick. But I think it's every head coach's job and responsibility to bring attention to their institution.”

It’s his name in the title, but it’s all about the University of Minnesota as far as he’s concerned.

“That's not self-promoting, but I think every head football coach in America is self-promoting at some point,” Fleck said. “We're all selling ourselves and showing what we're like and recruiting our cultures and developing our cultures. You're the front porch of the institution.”

A graduate assistant at Ohio State in 2006 under Jim Tressel, Fleck’s primary mission is to win games, though. He inherited a decent Minnesota team whose coach Tracy Claeys was dismissed in January in part for supporting 10 of his players’ rights after they were accused of after taking part in a sexual assault.

“One of the challenges we face again at Minnesota is cultural sustainability,” said Fleck. “That is our players' third head coach in three years (Jerry Kill stepped aside in 2015 because of health concerns). That’s very challenging for young people.

“We look forward to bringing that culture of sustainability over a period of time. We look forward to developing our players to an elite level, academically, athletically, socially, and spiritually on a daily basis, and keep doing our best and rowing the boat every single day.”