Ohio State has extended its football season-ticket renewal period by a month amid the economic uncertainty of the coronavirus pandemic.
Season-ticket holders will have until April 30 to renew their tickets for the upcoming season. The deadline had previously been Friday.
Payment plans for fans who had already renewed their tickets are suspended until May 1.
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The Buckeyes are scheduled to open against Bowling Green on Sept. 5.
The annual spring football game, which was previously scheduled for April 11, was canceled this month, and all organized team activities are halted until at least April 6.
Other Big Ten schools, including Michigan and Wisconsin, have also postponed renewal deadlines for season-ticket holders.
Season-ticket sales from football games make up a considerable portion of Ohio State’s annual athletic department budget.
In its filing with the NCAA for the 2019 fiscal year, the department reported earning $50.6 million from football ticket sales, nearly a quarter of its total revenues.
But the number of season-ticket holders has declined in recent years due to a range of factors, including the prevalence of televised games and varying kickoff times, posing additional challenges.
The 50,868 non-student season tickets sold by Ohio State last season marked its lowest in at least 10 years and was down from the decade-high of 56,295 in 2010.
In response to the drop-off, the school decided against raising season-ticket prices for the 2020 season.