Which Ohio State athletes are taking advantage of new name, image and likeness rules?

Joey Kaufman
The Columbus Dispatch
Teradja Mitchell (3), shown here in a game in 2018, could start at weakside linebacker this season.

Endorsement deals, merchandise sales, sponsored content. Those were among the financial opportunities that awaited Ohio State athletes on Thursday when it became permissible for them to earn money from the use of their name, image and likeness.

An executive order signed by Gov. Mike DeWine earlier this week that allows college players in Ohio to profit off their NIL took effect, along with laws in other states across the country, and the Ohio General Assembly added permissive NIL language as an amendment into the state budget.

In suspending its longstanding amateurism rules this week, the NCAA also permitted athletes in states without similar legislation to cash in.

Which Buckeyes were among the first to form agreements and use the new rules? The Dispatch is keeping track below.

Sevyn Banks, football

Banks, a senior cornerback, joined Cameo, offering personalized video messages for $30.

He also partnered with Raising Cane's Chicken Finger and posted about it on Saturday.

Meechie Johnson, men’s basketball

The rising sophomore guard uploaded a paid post on Instagram with KloutMachine, which is aimed at connecting athletes with brands and businesses. 

Teradja Mitchell, football

Mitchell, a senior linebacker for the Buckeyes, has started a clothing line known as Above The Realm. In a post on Instagram, he said he was taking pre-orders for t-t-shirts on Thursday night. They are $35.

Mitchell Pehlke, men’s lacrosse

A junior on the men’s lacrosse team with a YouTube channel of nearly 15,000 subscribers, Pehlke has merchandise up for sale on his personal website that includes t-shirts at $25 or $35 and was among 14 college athletes to land endorsement deals with Degree Deodorant. 

Nicholas Petit-Frere, football

In one of the first endorsement deals announced early Thursday morning, Petit-Frere signed with Flix CV, a technology startup based in his hometown of Tampa, Florida. He’ll be a public spokesman for the company.

Jeremy Ruckert, football

Ruckert has an endorsement with Gopuff, a delivery service that has partnered with Opendorse to pitch a deal to every college athlete. Others such as offensive lineman Dawand Jones and defensive end Tyreke Smith, as well as men's basketball player Zed Key and about a half-dozen other football players, are involved with Gopuff.

Ryan Watts, football

The redshirt freshman cornerback put up a paid post with YOKE, a gaming app that allows users to play against athletes in popular video games. The platform was developed by Mick Assaf, a former walk-on running back at Notre Dame. Assaf had expected to have at least 5,000 college athletes signed up by 8 a.m. on Thursday.

jkaufman@dispatch.com

@joeyrkaufman